{"id":86541,"date":"2020-02-19T10:55:39","date_gmt":"2020-02-19T09:55:39","guid":{"rendered":"https:\/\/www.todobravo.es\/posicionamiento-web-laliga-santander-enero-2020\/"},"modified":"2020-03-03T10:00:04","modified_gmt":"2020-03-03T09:00:04","slug":"positionnement-web-laliga-santander-janvier-2020","status":"publish","type":"post","link":"https:\/\/www.todobravo.es\/fr\/positionnement-web-laliga-santander-janvier-2020\/","title":{"rendered":"Positionnement Web: LaLiga Santander &#8211; janvier 2020"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row=\u00a0\u00bb\u00a0\u00bb row_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column width=\u00a0\u00bb1\/2&Prime;][vc_custom_heading]Evaluation SEO[\/vc_custom_heading][vc_column_text text_lead=\u00a0\u00bbyes\u00a0\u00bb]Dans cette analyse, nous effectuons l&rsquo;\u00e9valuation SEO de chaque site Internet des clubs de football de LaLiga dans le but de les classer en fonction des crit\u00e8res de trafic, de visites, de liens externes ( backlinks ), etc.<\/p>\n<p>Le classement SEO de janvier 2020 est-il le m\u00eame que celui de LaLiga Santander? Quels clubs sont \u00e0 la pointe du marketing digital? Quels sont les r\u00e9seaux sociaux les plus importants? Combien de temps un supporter passe-t-il sur le site Web d&rsquo;un club? Quels clubs ont une forte pr\u00e9sence internationale, dans quels pays?<\/p>\n<p>Ce sont les questions que nous allons \u00e9tudier, en nous basant uniquement sur les donn\u00e9es SEO telles que les r\u00e9sultats SERP ( Search Engine Result Page) et les donn\u00e9es de trafic.<\/p>\n<p>Les donn\u00e9es utilis\u00e9es dans cette \u00e9tude de positionnement Web sont fournies par SEMrush , sp\u00e9cialiste des donn\u00e9es SEO et SEM. Les donn\u00e9es de trafic sont des estimations qui peuvent diff\u00e9rer des donn\u00e9es r\u00e9elles, elles nous permettent cependant porter des conclusions sur la classification des sites Internet des clubs de LaLiga Santander.[\/vc_column_text][vc_icon position=\u00a0\u00bbleft\u00a0\u00bb icon=\u00a0\u00bbfa fa-calendar\u00a0\u00bb icon_color=\u00a0\u00bbaccent\u00a0\u00bb background_style=\u00a0\u00bbfa-rounded\u00a0\u00bb size=\u00a0\u00bbfa-2x\u00a0\u00bb heading_semantic=\u00a0\u00bbp\u00a0\u00bb text_size=\u00a0\u00bbh4&Prime; title=\u00a0\u00bbDonn\u00e9es janvier 2020&Prime;][\/vc_icon][\/vc_column][vc_column column_width_percent=\u00a0\u00bb100&Prime; gutter_size=\u00a0\u00bb3&Prime; style=\u00a0\u00bbdark\u00a0\u00bb back_color=\u00a0\u00bbaccent\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_custom_heading heading_semantic=\u00a0\u00bbp\u00a0\u00bb]20 clubs et sites Web analys\u00e9s[\/vc_custom_heading][vc_column_text]<\/p>\n<ul>\n<li>Athelic Club \/ athletic-club.eus<\/li>\n<li>Atl\u00e9tico de Madrid \/ atleticodemadrid.com<\/li>\n<li>Club Atl\u00e9tico Osanuna \/ osasuna.es<\/li>\n<li>Club Deportivo Legan\u00e9s \/ cdleganes.com<\/li>\n<li>Deportivo Alav\u00e9s \/ deportivoalaves.com<\/li>\n<li>F\u00fatbol Club Barcelona \/ fcbarcelona.com<\/li>\n<li>Getafe Club de F\u00fatbol \/ getafecf.com<\/li>\n<li>Granada Club de F\u00fatbol \/ granadacf.es<\/li>\n<li>Levante Uni\u00f3n Deportiva \/ levanteud.com<\/li>\n<li>Real Betis Balompi\u00e9 \/ realbetisbalompie.es<\/li>\n<li>Real Club Celta \/ rccelta.es<\/li>\n<li>Real Club Deportivo Espanyol \/ rcdespanyol.com<\/li>\n<li>Real Club Deportivo Mallorca \/ rcdmallorca.es<\/li>\n<li>Real Madrid \/ realmadrid.com<\/li>\n<li>Real Sociedad \/ realsociedad.eus<\/li>\n<li>Real Valladolid \/ realvalladolid.es<\/li>\n<li>Sevilla F\u00fatbol Club \/ sevillafc.es<\/li>\n<li>Sociedad Deportiva Eibar \/ sdeibar.com<\/li>\n<li>Valencia Club de F\u00fatbol \/ valenciacf.com<\/li>\n<li>Villareal Club de F\u00fatbol \/ villarrealcf.es<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text]Le FC Barcelone poss\u00e8de plusieurs domaines .es ,. fr . cat, .com. Nous avons choisi d&rsquo;analyser le. com qui a plus de visites, de backlinks, etc.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb80&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading]Visites[\/vc_custom_heading][vc_column_text]Trois \u00e9quipes de football se d\u00e9marquent du reste du groupe : le Real Madrid, le FC Barcelone et l&rsquo;Atl\u00e9tico de Madrid. Le nombre de visites en Liga varie consid\u00e9rablement, avec une moyenne de 360.000 visites, un maximum de 3.000.000 pour le Real de Madrid et un minimum de 18.500 pour le SD Eibar. Les autres clubs sont r\u00e9partis autour de la moyenne.<\/p>\n<p>Le nombre de visites est corr\u00e9l\u00e9e \u00e0 la population de la ville du club, dans une corr\u00e9lation positive. Cela signifie que la majeure partie du trafic provient des habitants de la ville. Plus la ville est plus peupl\u00e9e, plus elle g\u00e9n\u00e8re de visites et de trafic.[\/vc_column_text][vc_column_text]Le nombre de pages vues par visite, la dur\u00e9e de la visite et le taux de rebond ne sont pas li\u00e9s \u00e0 la population de la ville. Le nombre de pages vues est assez homog\u00e8ne et se situe autour de 3. La dur\u00e9e moyenne d&rsquo;une visite est d&rsquo;environ 4 minutes avec un maximum de pr\u00e8s de 10 minutes pour le RCD Mallorca. Le taux de rebond relativement faible, ainsi que la dur\u00e9e \u00e9lev\u00e9e des visites, indiquent que les visiteurs trouvent un contenu correspondant \u00e0 leurs int\u00e9r\u00eats. Ce qui signifie qu&rsquo;ils sont, pour la plupart, des fans de football.[\/vc_column_text][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86398&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86400&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][\/vc_column_inner][\/vc_row_inner][vc_column_text]2 tiers des visiteurs consultent les sites Internet de LaLiga avec un appareil mobile. Les clubs les plus connect\u00e9s sont au Pays basque (Real Sociedad, Athelic Club, SD Eibar ), la communaut\u00e9 de Madrid (Atl\u00e9tico de Madrid, CD Legan\u00e9s) et l&rsquo;Andalousie (Granada CF, Real Betis Balompi\u00e9).<\/p>\n<p>Les pages des clubs qui sont davantage consult\u00e9es avec un ordinateur qu&rsquo;avec un mobile sont: Getafe CF, RCD Mallorca, RCD Espanyol. Le taux de consultation le plus bas sur un t\u00e9l\u00e9phone mobile est celui de Getafe CF (36%). Ce faible score est d\u00fb \u00e0 son site Internet qui n&rsquo;est pas adapt\u00e9 aux appareils mobiles (responsive design ou design adaptatif non optimis\u00e9).[\/vc_column_text][vc_accordion active_tab=\u00a0\u00bb1&Prime;][vc_accordion_tab title=\u00a0\u00bbQu&rsquo;est-ce que le responsive design?\u00a0\u00bb tab_id=\u00a0\u00bb1582123726-1-25&Prime;][vc_column_text]Le responsive design ou adaptive design est une technique de cr\u00e9ation de pages web qui vise \u00e0 pouvoir consulter le m\u00eame site web \u00e0 partir de diff\u00e9rentes tailles d&rsquo;\u00e9crans et d&rsquo;appareils (ordinateur, mobile, tablette, Smart TV). Pour plus d&rsquo;informations sur le d\u00e9veloppement de sites Web, consultez notre page <a href=\"https:\/\/www.todobravo.es\/fr\/web-design\/\">Web Design<\/a>.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=\u00a0\u00bbQue signifie Taux de rebond?\u00a0\u00bb tab_id=\u00a0\u00bb0268423e-fa99-3&Prime;][vc_column_text]Un rebond survient lorsqu&rsquo;une session d&rsquo;une seule page se produit sur un site Web[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb80&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_column_text]Getafe CF: web design <strong>non optimis\u00e9<\/strong> pour les mobiles (exemple iPhone X)[\/vc_column_text][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86423&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86425&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=\u00a0\u00bb80&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_column_text]Exemples de web design <strong>optimis\u00e9<\/strong>\u00a0(iPhone X):\u00a0Granada CF y Valencia CF[\/vc_column_text][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86440&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86442&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb80&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading]Origine du trafic[\/vc_custom_heading][vc_column_text]La majeure partie du trafic (90%) provient de liens directs et de moteurs de recherche. Seuls 3 clubs utilisent le Search Engine Marketing (SEM). Parmi ceux-ci, on retrouve les 2 grands rivaux (Real Madrid, FC Barcelone) et Valencia CF. Ces clubs mon\u00e9tisent leur notori\u00e9t\u00e9 en vendant des produits \u00e0 l&rsquo;aide de la publicit\u00e9 digitale.<\/p>\n<p>Pour le Real Madrid, le mot-cl\u00e9 le plus pay\u00e9 est \u00ab Maillot du Real Madrid \u00bb pour lequel nous trouvons comme annonceurs, par exemple footballfactory.es et adidas.es.[\/vc_column_text][vc_accordion][vc_accordion_tab title=\u00a0\u00bbQu&rsquo;est-ce que le positionnement SEM?\u00a0\u00bb tab_id=\u00a0\u00bb1582126346-1-38&Prime;][vc_column_text]Le positionnement SEM (Search Engine Marketing) est l&rsquo;utilisation de publicit\u00e9s payantes (textes, images, vid\u00e9os) qui sont montr\u00e9es aux internautes lorsqu&rsquo;ils effectuent une recherche ou visitent certaines pages web. Par exemple, les \u00ab\u00a0annonces\u00a0\u00bb qui se trouvent en premier dans les r\u00e9sulutats de Google sont des publicit\u00e9s provenant du r\u00e9seau Google Ads. Pour plus d&rsquo;informations sur le positionnement Web, vous pouvez consulter notre page <a href=\"https:\/\/www.todobravo.es\/fr\/positionnement-web\/\">Positionnement Web<\/a>.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][vc_column_text]Exemples de publicit\u00e9 sur le Google Red Display pour le FC Barcelone, le Real Madrid et le Valencia CF:[\/vc_column_text][vc_single_image media=\u00a0\u00bb86448&Prime; media_width_percent=\u00a0\u00bb100&Prime;][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_single_image media=\u00a0\u00bb86451&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/4&Prime;][vc_single_image media=\u00a0\u00bb86453&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86457&Prime; media_width_percent=\u00a0\u00bb100&Prime;][vc_single_image media=\u00a0\u00bb86464&Prime; media_width_percent=\u00a0\u00bb100&Prime;][\/vc_column_inner][\/vc_row_inner][vc_single_image media=\u00a0\u00bb86466&Prime; media_width_percent=\u00a0\u00bb100&Prime;][vc_column_text]Exemples de publicit\u00e9 dans Google Ads:[\/vc_column_text][vc_single_image media=\u00a0\u00bb86470&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][vc_column_text]Twitter est le r\u00e9seau social qui g\u00e9n\u00e8re le plus de trafic avec une moyenne de 83% du total de tous les r\u00e9seaux sociaux. Facebook est deuxi\u00e8me, Instagram et YouTube viennent ensuite. Les clubs qui ont le plus de trafic sur les r\u00e9seaux sociaux sont le Real Madrid et le FC Barcelone.[\/vc_column_text][vc_single_image media=\u00a0\u00bb86504&Prime; media_width_percent=\u00a0\u00bb100&Prime; alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb][vc_column_text]La distribution des donn\u00e9es de volume de recherche est tr\u00e8s dispers\u00e9e. Selon le club, il varie de 109.000 pour Levante UD \u00e0 5.800.000 pour le Real Madrid.<\/p>\n<p>Les mots-cl\u00e9s pour lesquels un club se classe parmi les 100 meilleurs r\u00e9sultats Google varient \u00e9galement consid\u00e9rablement d&rsquo;un club \u00e0 l&rsquo;autre, de 6.600 pour le Getafe CF \u00e0 127.500 pour le Real Madrid.<\/p>\n<p>La plupart des clubs ont jusqu&rsquo;\u00e0 20.000 mots cl\u00e9s.[\/vc_column_text][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86473&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][\/vc_column_inner][vc_column_inner column_width_percent=\u00a0\u00bb100&Prime; position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86477&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][\/vc_column_inner][\/vc_row_inner][vc_column_text]La distribution Branded \/ Non-Branded est assez similaire pour tous les clubs, \u00e0 l&rsquo;exception du FC Barcelona, qui est plus recherch\u00e9 avec le mot \u00ab\u00a0Bar\u00e7a\u00a0\u00bb qu&rsquo;avec le mot \u00ab\u00a0FC Barcelona\u00a0\u00bb.[\/vc_column_text][vc_row_inner limit_content=\u00a0\u00bb\u00a0\u00bb][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86480&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_single_image media=\u00a0\u00bb86482&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=\u00a0\u00bb0&Prime; back_color=\u00a0\u00bbcolor-lxmt\u00a0\u00bb overlay_alpha=\u00a0\u00bb50&Prime; gutter_size=\u00a0\u00bb3&Prime; column_width_percent=\u00a0\u00bb100&Prime; shift_y=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime;][vc_column column_width_percent=\u00a0\u00bb80&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading]Notori\u00e9t\u00e9[\/vc_custom_heading][vc_column_text]Les backlinks , en nombre ou en domaines de r\u00e9f\u00e9rence, sont tr\u00e8s dispers\u00e9s selon le club, de 26.100 liens pour CD Legan\u00e9s \u00e0 4..200.000 pour FC Barcelone. En termes de domaines de r\u00e9f\u00e9rence, le premier club est le Real Madrid avec 27.000 et le dernier est le CD Legan\u00e9s. Vous pouvez \u00e9galement remarquer l&rsquo;effort de cr\u00e9ation de liens du Real Betis Balompi\u00e9 avec 1.300.000 backlink , qui le classe au troisi\u00e8me rang.<\/p>\n<p>Le SEMrush Authority Score (AS) est assez bon pour tous les clubs avec une moyenne de 58, tous sont au-dessus de 50 except\u00e9 le RC Celta.<\/p>\n<p>L&rsquo;AS le plus \u00e9lev\u00e9 est de 72, ex aequo FC Barcelona et Real Madrid.[\/vc_column_text][vc_accordion][vc_accordion_tab title=\u00a0\u00bbQue sont Backlinks?\u00a0\u00bb tab_id=\u00a0\u00bb1582127885-1-21&Prime;][vc_column_text]Les Backlinks sont des liens ou des liens entrants provenant d&rsquo;autres sites pointant vers un site Web. Les Backlinks sont l&rsquo;un des plus importants crit\u00e8res du positionnement web.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab title=\u00a0\u00bbQu&rsquo;est-ce que l&rsquo;Authority Score?\u00a0\u00bb tab_id=\u00a0\u00bb1582127885-2-41&Prime;][vc_column_text]L&rsquo;Authority Score est une note qui \u00e9value la qualit\u00e9 globale d&rsquo;un site Web. L&rsquo;analyse du backlink utilise l&rsquo;Authority Score pour mesurer la qualit\u00e9 d&rsquo;un backlink .[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][vc_column_text]La plupart des recherches sont effectu\u00e9es depuis l&rsquo;Espagne pour tous les clubs, suivis des \u00c9tats-Unis, de la France et du Royaume-Uni.<\/p>\n<p>Les clubs les plus internationaux sont le FC Barcelone et le Real Madrid, qui ont pr\u00e8s des 2\/3 de leur trafic en provenance des pays \u00e9trangers.[\/vc_column_text][vc_single_image media=\u00a0\u00bb86485&Prime; media_width_percent=\u00a0\u00bb100&Prime;][vc_column_text]<strong>Groupe 1:<\/strong> Espa\u00f1a \/ <strong>Groupe <\/strong><strong>2:<\/strong> Estados Unidos, Francia, Reino Unido \/ <strong>Groupe <\/strong><strong>3:<\/strong> Italia, Rusia, Alemania[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=\u00a0\u00bb80&Prime; gutter_size=\u00a0\u00bb3&Prime; overlay_alpha=\u00a0\u00bb50&Prime; shift_x=\u00a0\u00bb0&Prime; shift_y=\u00a0\u00bb0&Prime; shift_y_down=\u00a0\u00bb0&Prime; z_index=\u00a0\u00bb0&Prime; medium_width=\u00a0\u00bb0&Prime; mobile_width=\u00a0\u00bb0&Prime; width=\u00a0\u00bb1\/1&Prime;][vc_custom_heading]Classification[\/vc_custom_heading][vc_column_text]Nous avons class\u00e9 les clubs fin janvier selon la classification AS (Score Autorit\u00e9) et lorsqu&rsquo;ils avaient un AS \u00e9gal, nous les avons d\u00e9partag\u00e9s en fonction du nombre de visites. Ensuite, nous avons compar\u00e9 les r\u00e9sultats de la position avec le r\u00e9sultat r\u00e9el du classement \u00e0 la fin de la 21e journ\u00e9e.<\/p>\n<p>Les r\u00e9sultats sont:[\/vc_column_text][vc_column_text]<\/p>\n<table width=\"672\">\n<tbody>\n<tr style=\"background-color: #0091c5; color: white;\">\n<td width=\"230\"><strong>Club<\/strong><\/td>\n<td width=\"143\"><strong>Authority Score semRush<\/strong><\/td>\n<td width=\"150\"><strong>Position AS + Visits, janvier 2020<\/strong><\/td>\n<td width=\"149\"><strong>Position\u00a0 LaLiga, 21e journ\u00e9e<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Real Madrid<\/td>\n<td width=\"143\">72<\/td>\n<td width=\"150\">1<\/td>\n<td width=\"149\">1<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">FC Barcelona<\/td>\n<td width=\"143\">72<\/td>\n<td width=\"150\">2<\/td>\n<td width=\"149\">2<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Atl\u00e9tico de Madrid<\/td>\n<td width=\"143\">64<\/td>\n<td width=\"150\">3<\/td>\n<td width=\"149\">5<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Sevilla FC<\/td>\n<td width=\"143\">62<\/td>\n<td width=\"150\">4<\/td>\n<td width=\"149\">3<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Valencia CF<\/td>\n<td width=\"143\">61<\/td>\n<td width=\"150\">5<\/td>\n<td width=\"149\">7<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Real Betis Balompi\u00e9<\/td>\n<td width=\"143\">60<\/td>\n<td width=\"150\">6<\/td>\n<td width=\"149\">12<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">RCD Espanyol<\/td>\n<td width=\"143\">60<\/td>\n<td width=\"150\">7<\/td>\n<td width=\"149\">20<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Villareal CF<\/td>\n<td width=\"143\">59<\/td>\n<td width=\"150\">8<\/td>\n<td width=\"149\">8<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">RCD Mallorca<\/td>\n<td width=\"143\">59<\/td>\n<td width=\"150\">9<\/td>\n<td width=\"149\">17<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Granada CF<\/td>\n<td width=\"143\">58<\/td>\n<td width=\"150\">10<\/td>\n<td width=\"149\">11<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Osanuna<\/td>\n<td width=\"143\">58<\/td>\n<td width=\"150\">11<\/td>\n<td width=\"149\">10<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Athelic Club<\/td>\n<td width=\"143\">57<\/td>\n<td width=\"150\">12<\/td>\n<td width=\"149\">9<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Levante UD<\/td>\n<td width=\"143\">57<\/td>\n<td width=\"150\">13<\/td>\n<td width=\"149\">13<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Getafe CF<\/td>\n<td width=\"143\">56<\/td>\n<td width=\"150\">14<\/td>\n<td width=\"149\">4<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Real Valladolid<\/td>\n<td width=\"143\">56<\/td>\n<td width=\"150\">15<\/td>\n<td width=\"149\">16<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Real Sociedad<\/td>\n<td width=\"143\">53<\/td>\n<td width=\"150\">16<\/td>\n<td width=\"149\">6<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">SD Eibar<\/td>\n<td width=\"143\">51<\/td>\n<td width=\"150\">17<\/td>\n<td width=\"149\">15<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">Deportivo Alav\u00e9s<\/td>\n<td width=\"143\">48<\/td>\n<td width=\"150\">18<\/td>\n<td width=\"149\">14<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">RC Celta<\/td>\n<td width=\"143\">47<\/td>\n<td width=\"150\">19<\/td>\n<td width=\"149\">18<\/td>\n<\/tr>\n<tr>\n<td width=\"230\">CD Legan\u00e9s<\/td>\n<td width=\"143\">45<\/td>\n<td width=\"150\">20<\/td>\n<td width=\"149\">19<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/vc_column_text][vc_column_text]Le classement de LaLiga Santander et le classement AS+Visites sont relativement similaires \u00e0 l&rsquo;exception de 5 clubs (Real Sociedad, Getafe CF, RCD Espanyol et Real Betis).[\/vc_column_text][vc_single_image media=\u00a0\u00bb86510&Prime; media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb shadow=\u00a0\u00bbyes\u00a0\u00bb shadow_weight=\u00a0\u00bbstd\u00a0\u00bb media_width_pixel=\u00a0\u00bb600&Prime;][vc_column_text]Comme nous le montrons tout au long de cette \u00e9tude SEO de LaLiga Santander, le SEO\/SEM n&rsquo;est pas seulement le suivi des positions, mais aussi l&rsquo;analyse de l&rsquo;environnement concurrentiel afin de prendre de bonnes d\u00e9cisions sur son site web et sa strat\u00e9gie de marketing online.<\/p>\n<p>Vous avez aim\u00e9 cet article? Partagez-le! Notre <a href=\"https:\/\/www.todobravo.es\/fr\/positionnement-web\/agence-seo\/\">agence SEO<\/a> est \u00e0 votre disposition pour toute pr\u00e9cision sur cet article.<\/p>\n<p>Nous proposons nos services de veille concurrentielle et de data mining via nos offres de <a href=\"https:\/\/www.todobravo.es\/fr\/tarifs\/seo\/\">positionnement SEO<\/a> et <a href=\"https:\/\/www.todobravo.es\/fr\/positionnement-web\/agence-sem\/\">positionnement SEM<\/a>. N&rsquo;h\u00e9sitez pas \u00e0 nous contacter pour parler de votre environnement concurrentiel et de votre positionnement.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Etude et classification du positionnement SEO et SEM des clubs de football de LaLiga Santander.<\/p>\n","protected":false},"author":1,"featured_media":86852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[116],"tags":[],"class_list":["post-86541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positionnement Web: LaLiga Santander - janvier 2020 | TodoBravo<\/title>\n<meta name=\"description\" content=\"\u00bfEs la clasificaci\u00f3n SEO la misma que la de LaLiga Santander? 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